How Important Is Your Golf Equipment?

Golf equipment matters most in two critical areas – comfort and improvement.

Many golfers play for the love of the sport, the camaraderie, being outdoors. A golf score is secondary. But even casual players won’t enjoy the game if they are not comfortable during the many hours they are on the golf course. That means shoes that fit properly, grips that match the size of their hands and bags with wide, comfortable straps that are easy to carry.

It also means clubs that fit and are comfortable to swing. Many golfers assume that personalized fitting sessions are only for top players. But if you are shooting in the 100s you are going to be taking a lot more swings than other players and it can get exhausting if you are doing more work than the club.

When players get serious about the game the meaning of equipment changes. Performance is the driving motivation behind the purchase of golf equipment now. It begins with the ball which must do its job flying off a driver at speeds up to 175 miles per hour and off a putter face traveling at barely a mile an hour. Balls come with different core and cover materials and perform better in different parts of the game so the golfer has to decide which is most important in selecting a ball.

The choice of ball affects trajectory preference which in turn affects how a custom club-fitter will go about the business of tailoring a golf shaft to a player’s game by prescribing the correct loft, shaft and club length. If clubs are not designed to suit a player’s swing improvement will plateau even as more time is spent on the practice range. Fujikura has long been a champion of custom fit golf equipment. Click here to find out how to maximize your ball speed, launch angle and spin rate. Excellence on the golf course always begins from the ground up.


“The Fujikura Speeder Evolution 757 and 757 Tour Spec will be among the most sought-after shafts for stronger players in 2015. Consistent feel and higher ball speeds make this a solid upgrade from last year’s Speeder 757.”

“If the average golfer doesn’t take advantage of this, they are nuts!”

John and Dave Sanders - Father/Son Driver Fitting at Fujikura Fit-On Studio

"I have the most confidence I’ve ever had stepping up to the tee with a driver"

Steve Vermillion, fitted at Golf Etc.