NAME AND TITLE – Bo Hodnett – Owner

STORE NAME – Golf Tech

LOCATION – Plano, Texas

FAVORITE COURSE – Around here – Gentle Creek. Anywhere – Kapalua – Plantation

FAVORITE SPORTS TEAM – Dallas Cowboys!

FUJIKURA SHAFT THAT FITS YOUR SWING – Speeder 757 Evolution II.

WHAT LED YOU TO WHERE YOU ARE TODAY? – I started fitting in 1994 and fitting was not very common. I had a vast curiosity to learn why a change in shaft weight, length, and lie made the ball flight change.

WHAT IS YOUR SECRET TO SUCCESS? – I think it is fitting each customer on a case by case basis. Whether you are 6 or 80 years old, it is still about your tempo, speed, and attack angles to get properly fit. Also, sitting down for the full 1 hour fitting session and listening to the customers’ needs is very important. Getting to know my clients is a joy and I try to not treat them as a number.

WHAT DO YOU PREDICT FOR THE FUTURE OF THE GAME? – The game of golf is very strong. I fit to lower handicap, not maximize distance! I see drivers coming back a little shorter and heavier. I also see every quality Driver, Fairway, and hybrid being adjustable.

TIPS FOR SELLING FUJIKURA – Fujikura is my #1 shaft. For 17 years, the quality and consistency have been excellent. Get demos in each model and let people hit them. The feel will sell them and the numbers are great as well. Fujikura has a model that fits any golfer. From the 55 mph junior, to the 122 mph tour player, any golfer can benefit from a properly fit golf club.